Board of Directors

AD Group

Nigel Petrie

CHAIRMAN

Chairman of AD Group and Group company Dedicated Micros, he has extensive experience of business management and improvement across a range of sectors. This expertise includes working with the prestigious Snowy Mountains Hydro Electric project in Australia. He was HR director at the National Grid Company, now National Grid Transco, until 1993 when he was appointed General Manager.

Later Nigel became the Managing Director of First Hydro Company, a peak generator trading in the UK electricity market. Nigel also has considerable non executive experience in the Healthcare sector both in the US and the UK. He is currently a member of the Board for Wales of the National Trust and also a Governor of Clwyd Theatr Cymru.

Mike Newton

CEO

Ranked No1 amongst the top 100 entrepreneurs in the UK by Management Today magazine (January 05), Mike is the CEO and creative force behind the AD Group. He also founded Dedicated Micros more than 25 years ago. In 1985 he brought to market the world’s first CCTV multiplexer, which proved to be an instant success and is still recognised today as a major landmark in the expansion of CCTV.

Within 10 years, from a standing start, the DM business had grown to be worth £60 million, putting it at the very forefront of CCTV systems. In 1997 Mike left DM to set-up AD Group, focusing on mobile CCTV solutions for aviation and remotely monitored CCTV. He returned to the DM fold in May 2001 as Deputy Chairman alongside his role as CEO of AD Group – now DM’s parent company - which under Mike’s stewardship had become a major success in its own right. Mike’s philosophy has always been one of constant innovation, keeping one step ahead of the competition.

Pauline Norstrom - GROUP BOARD DIRECTOR & DIRECTOR OF WORLDWIDE MARKETING

Pauline Norstrom

GROUP BOARD DIRECTOR & DIRECTOR OF WORLDWIDE MARKETING

Pauline is Group Board Director and Director of Worldwide Marketing at AD Group (of which Dedicated Micros is part).

Pauline has over 25 years experience in business management, B2B marketing, sales and internet development, 12 of which were gained in the security industry and prior, 13 years of experience related to development and marketing of businesses ranging from logistics, pharmaceutical and engineering based.

She overseas a highly skilled and professional marketing team and is responsible for all aspects of the marketing mix for AD Group and its subsidiaries.

Pauline's Board position underpins the Group's strength and its commitment to grow AD Group and it's brand portfolio, delivering specialised video management solutions across CCTV, surveillance and consumer electronics industries.

In addition to her Board role which she has held since 2009, Pauline is a regular public speaker and media spokesperson for the Group and contributes to the activities of key industry and government bodies around the world including being the current elected Chairman of the BSIA CCTV Section.

Hugh Devereux - DIRECTOR OF PRODUCT MANAGEMENT

Hugh Devereux

DIRECTOR OF PRODUCT MANAGEMENT

Hugh Devereux is Director of Product Management for Dedicated Micros a role he took up in May 2008. He is responsible for all aspects of product management from initial concept to the development and introduction of new models and their life cycle management and positioning. In addition, Hugh oversees the adaptive engineering of products to meet specific application requirements.

He first joined Dedicated Micros in 2005 from Baxall as Head of Product Management. Hugh's promotion to Director of Product Management underlines the importance the company places on this key function to ensure the effective introduction of products across the globe from Dedicated Micros industry-leading suite of NetVu Connected solutions - with enhanced capabilities such as High Definition CCTV - to the ICE range of cameras and mini-domes which has further strengthened the company's ability to offer powerful end-to-end solutions.

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